Purchase intention of “Halal” brands in India: the mediating effect of attitude
Journal of Islamic marketing, 2018-10, Vol.9 (3), p.683-694 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-11-2017-0125
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