COVID-19 cause-related campaigns and consumers’ purchase intention: does religiosity matter?
Journal of Islamic marketing, 2022-11, Vol.13 (11), p.2496-2518 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-09-2020-0305
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