Country of origin effects on brand image, brand evaluation, and purchase intention: A closer look at Seoul, New York, and Paris fashion collection
International marketing review, 2017-01, Vol.34 (2), p.254-271 [Peer Reviewed Journal]ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-03-2015-0071
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