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Predicting consumer purchase intention toward hybrid vehicles: testing the moderating role of price sensitivity

European business review, 2022-01, Vol.34 (1), p.62-84 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0955-534X ;EISSN: 1758-7107 ;DOI: 10.1108/EBR-10-2019-0274

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