How consumer uncertainty intervene country of origin image and consumer purchase intention? The moderating role of brand image
International journal of emerging markets, 2023-12, Vol.18 (11), p.5049-5067 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1746-8809 ;EISSN: 1746-8817 ;DOI: 10.1108/IJOEM-08-2021-1194
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