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The effect of push, pull, and mooring factors on customers' switching intention to green cosmetics

Gadjah Mada international journal of business, 2023-09, Vol.25 (3), p.327-354 [Peer Reviewed Journal]

ISSN: 1411-1128 ;EISSN: 2338-7238 ;DOI: 10.22146/gamaijb.69863

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