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Cultural Heritage Topics in Online Queries: A Comparison between English- and Polish-Speaking Internet Users

Sustainability, 2023-03, Vol.15 (6), p.5119 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15065119

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  • Title:
    Cultural Heritage Topics in Online Queries: A Comparison between English- and Polish-Speaking Internet Users
  • Author: Król, Karol ; Zdonek, Dariusz
  • Subjects: Analysis ; Architecture ; Computer mediated communication ; Cultural differences ; Cultural factors ; Cultural heritage ; Cultural property, Protection of ; Cultural resources ; Culture ; Database searching ; Documents ; Education ; Information retrieval ; Intercultural communication ; Internet ; Internet/Web search services ; Keywords ; Language policy ; Local government ; Methods ; Online searching ; Queries ; Research methodology ; Search engines ; Semantics ; Topics ; Trends ; User behavior ; Values ; Verbal communication
  • Is Part Of: Sustainability, 2023-03, Vol.15 (6), p.5119
  • Description: New communication channels and methods for retrieving information can provide increasingly precise data describing how cultural heritage is perceived, protected, promoted, and shared. Many internet users search for cultural-heritage-related topics using online search engines and databases. The purpose of this study was to identify the context and frequency of cultural heritage topics in Google search engine queries. The primary hypothesis was that keywords used in Google searches related to cultural heritage would be much more diversified in English than in Polish, perhaps because Polish has many fewer internet users than English. The keywords were selected because of their frequent use in the research literature, popular science publications, and central and local government strategy documents. The research employed selected online applications. A total of 3690 keywords were collected, with 1634 (44.3%) in Polish and 2056 (55.7%) in English. The numbers of retrieved keywords were similar for all research tools, but an in-depth analysis identified certain differences in the functions of the tools. The “cultural heritage” keyword in Polish (“dziedzictwo kulturowe”) was found mostly in national, regional, and local contexts. English queries included topics related to cultural heritage protection, conservation, restoration, and management and the financial value of cultural heritage. Some queries focused on world cultural heritage. The research shows that Polish-speaking users and English-speaking ones were interested in similar phrases. Therefore, the thought processes of internet users may be independent of their language.
  • Publisher: Basel: MDPI AG
  • Language: English
  • Identifier: ISSN: 2071-1050
    EISSN: 2071-1050
    DOI: 10.3390/su15065119
  • Source: GFMER Free Medical Journals
    Coronavirus Research Database
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central

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