Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility
Journal of marketing research, 2010-02, Vol.47 (1), p.36-50 [Peer Reviewed Journal]Copyright 2010 American Marketing Association ;Copyright American Marketing Association Feb 2010 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.47.1.36 ;CODEN: JMKRAE
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