Customer involvement and NPD cost performance: the moderating role of product innovation novelty
The Journal of business & industrial marketing, 2019-06, Vol.34 (4), p.711-722 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-05-2018-0153
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