Consumers' Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?
Journal of international marketing (East Lansing, Mich.), 2011-01, Vol.19 (2), p.45-72 [Peer Reviewed Journal]Copyright ©2011 American Marketing Association ;Copyright American Marketing Association Jun 2011 ;ISSN: 1069-031X ;EISSN: 1547-7215 ;DOI: 10.1509/jimk.19.2.45
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