The mediating role of perceived value and social media word-of-mouth in the relationship between perceived quality and purchase intention
Jurnal Manajemen dan Pemasaran Jasa (online), 2022-06, Vol.15 (1), p.49-68 [Peer Reviewed Journal]ISSN: 0216-3780 ;EISSN: 2442-9732 ;DOI: 10.25105/jmpj.v15i1.9468
Digital Resources/Online E-Resources
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||