skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Online Shopping: Analysis of the Influence of Ethnocentrism on Purchase Intention in Local Cosmetics

Jurnal Ilmu keluarga dan konsumen, 2022-10, Vol.15 (3), p.276-286 [Peer Reviewed Journal]

ISSN: 1907-6037 ;EISSN: 2502-3594 ;DOI: 10.24156/jikk.2022.15.3.276

Full text available

Citations Cited by
  • Title:
    Online Shopping: Analysis of the Influence of Ethnocentrism on Purchase Intention in Local Cosmetics
  • Author: Budiarti, R.R.A.M ; Simanjuntak, M. ; Nurhayati, P.
  • Subjects: consumer ; ethnocentrism ; online shopping ; purchase intention ; SEM-LISREL
  • Is Part Of: Jurnal Ilmu keluarga dan konsumen, 2022-10, Vol.15 (3), p.276-286
  • Description: The rapid development of E-Commerce in the current digital era offers various available products and provides greater opportunities for consumers to choose and determine which products to buy. The purpose of this study was to analyze the demographic segmentation of local cosmetic products online consumers and the effect of ethnocentrism on purchase intention in local cosmetics through online shopping. The sampling technique used was non-probability sampling with a convenience sampling method. This study involved a sample of 210 respondents, dominated by women in the age range of 17-24 years, college graduates, unmarried, and have jobs as employees with an income of IDR 5,000,000 – IDR 10,000,000 per month. The research was using the SEM-LISREL analysis tool. The results showed that the ethnocentrism variable had a positive and significant effect on consumer purchase intention. The variables of cultural openness, patriotism, conservatism, and collectivism have a positive and significant effect on ethnocentrism and have a significant indirect effect on purchase intention in local cosmetics through ethnocentrism as an intervening variable. A strategy that can be applied by the company to increase purchase intention of local cosmetics through ethnocentrism is to educate consumers related to Indonesian cultural heritage which is applied to local cosmetics.
  • Publisher: Institut Pertanian Bogor
  • Language: English;Indonesian
  • Identifier: ISSN: 1907-6037
    EISSN: 2502-3594
    DOI: 10.24156/jikk.2022.15.3.276
  • Source: Open Access: DOAJ Directory of Open Access Journals
    ROAD
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait