Understanding customer's online booking intentions using hotel big data analysis
Journal of vacation marketing, 2024-01, Vol.30 (1), p.110-122
[Peer Reviewed Journal]
The Author(s) 2022 ;ISSN: 1356-7667 ;EISSN: 1479-1870 ;DOI: 10.1177/13567667221122107
Digital Resources/Online E-Resources