Historical methodology: the perspective of a professionally trained historian turned marketer
Journal of historical research in marketing, 2011-11, Vol.3 (4), p.436-448 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1755-750X ;EISSN: 1755-7518 ;DOI: 10.1108/17557501111183608
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