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Effects of corporate social responsibility on SMEs' performance in emerging market

Cogent business & management, 2021, Vol.8 (1), p.1-18 [Peer Reviewed Journal]

2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2021 ;2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2021.1878978

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  • Title:
    Effects of corporate social responsibility on SMEs' performance in emerging market
  • Author: Thanh, Tiep Le ; Huan, Ngo Quang ; Hong, Tran Thi Thuy
  • Foroudi, Pantea
  • Subjects: consumer purchasing intention ; corporate reputation ; corporate social responsibility ; emerging market ; Emerging markets ; SMEs' performance ; Social responsibility ; Southern Vietnam
  • Is Part Of: Cogent business & management, 2021, Vol.8 (1), p.1-18
  • Description: Corporate social responsibility (CSR) is a growing issue in emerging markets. This study aims to evaluate the impact of CSR on firms' performance by exploring the role of mediating variables such as corporate reputation (CR) and customers' purchasing intention (CPI). We use the quantitative technique of Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques to analyze the data of the small and medium-size enterprises (SMEs) from the Southern Vietnam in 2020. The findings suggest a positive and significant impact of corporate/ social responsibility on firms' performance through mediating role of CR and CPI. This study contributes to the literature on corporate social responsibility and firms' performance of SMEs in the emerging country context. The outcomes of this study can be used by entrepreneurs, top management as an attempt to boost the performance of the SMEs in emerging markets by applying CSR measures for sustainable competitive advantage. A mediating role of corporate reputation (CR) and customers' purchasing intention (CPI) as a value-added contribution to this study.
  • Publisher: Abingdon: Taylor & Francis
  • Language: English
  • Identifier: ISSN: 2331-1975
    EISSN: 2331-1975
    DOI: 10.1080/23311975.2021.1878978
  • Source: Taylor & Francis Open Access
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    ProQuest Central
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