skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

ФОРМУВАННЯ МАРКЕТИНГОВОЇ СТРАТЕГІЇ РОЗВИТКУ БАНКУ НА РИНКУ БАНКІВСЬКИХ ПОСЛУГ

Ekonomìčnij vìsnik unìversitetu, 2022 (55), p.139-145 [Peer Reviewed Journal]

ISSN: 2306-546X ;EISSN: 2414-3774

Full text available

Citations Cited by
  • Title:
    ФОРМУВАННЯ МАРКЕТИНГОВОЇ СТРАТЕГІЇ РОЗВИТКУ БАНКУ НА РИНКУ БАНКІВСЬКИХ ПОСЛУГ
  • Author: Sliusar, Svitlana ; Prikhodko, Ruslan
  • Subjects: Accounting - Business Administration ; Economic development ; Marketing / Advertising
  • Is Part Of: Ekonomìčnij vìsnik unìversitetu, 2022 (55), p.139-145
  • Description: The subject of research is theoretical aspects of the formation of a marketing strategy for the development of the banking sector. The purpose of the article is aimed at researching existing aspects of marketing strategy formation and determining modern approaches to bank marketing strategy formation based on them. The methodological basis of the study is general scientific and special methods of scientific knowledge used at the empirical and theoretical levels of research: comparative, analytical, selective, dialectical, systemic approach, induction and deduction, generalization. Results of work. The article researches theoretical aspects of formation of marketing strategy of development of banking sector. The scientific concepts are generalized and the essence of the marketing strategy and its peculiarities in the activities of banking institutions are studied, the algorithm for forming an effective marketing strategy of the bank is formed, the role of banking marketing in the formation of the banking strategy in the banking services market is determined. Field of application of results in the activities of banking institutions of Ukraine. Conclusions. Marketing is becoming one of the most important factors of success in banking, along with general management, finance and technology. In this constable, the task of Ukrainian banks is to use the experience already acquired by developed countries. First, it is already proven in practice; the second, will minimize the funds and time for the banking system; thirdly, it can act as a basis for modern methodologies for the development and implementation of marketing strategies in commercial banks
  • Publisher: Університет Григорія Сковороди в Переяславі
  • Language: Ukrainian
  • Identifier: ISSN: 2306-546X
    EISSN: 2414-3774
  • Source: DOAJ Open Access Journals
    CEEOL: Open Access
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait