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Factors Influencing Consumers Intention for Online Grocery Shopping - A Proposed Framework

IOP conference series. Materials Science and Engineering, 2017-06, Vol.215 (1), p.12013 [Peer Reviewed Journal]

Published under licence by IOP Publishing Ltd ;2017. This work is published under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1757-8981 ;EISSN: 1757-899X ;DOI: 10.1088/1757-899X/215/1/012013

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  • Title:
    Factors Influencing Consumers Intention for Online Grocery Shopping - A Proposed Framework
  • Author: Pauzi, SFF ; Thoo, AC ; Tan, LC ; Muharam, FM ; Talib, NA
  • Subjects: Customers ; Data analysis ; Data collection ; Internet ; Risk perception
  • Is Part Of: IOP conference series. Materials Science and Engineering, 2017-06, Vol.215 (1), p.12013
  • Description: Nowadays, Internet is one of the most popular platforms for people to do online shopping including grocery items. Many studies have been conducted to investigate the determinants of customer intentions for online grocery shopping. Till now, there is no consensus on what are the factors that actually influencing people to shop grocery items through Internet. This paper aims to explore the factors such as social influences, facilitating conditions, hedonic motivations, perceived risk and perceived trust that influence the consumer intention to purchase grocery online. Questionnaires will be the main instrument of the study and they will be distributed to target respondents using Internet survey. Respondents of the study will be selected using convenience sampling. After data collection, Statistical Package for the Social Sciences (SPSS) will be employed for data analysis. Overall, the result of the study is important to retailers to identify the important factors in increasing their customers' intention to purchase grocery online.
  • Publisher: Bristol: IOP Publishing
  • Language: English
  • Identifier: ISSN: 1757-8981
    EISSN: 1757-899X
    DOI: 10.1088/1757-899X/215/1/012013
  • Source: IOP Publishing Free Content
    IOPscience (Open Access)
    GFMER Free Medical Journals
    ProQuest Central
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