Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
Management science, 2003-01, Vol.49 (1), p.1-20 [Peer Reviewed Journal]Copyright 2003 INFORMS ;Copyright Institute for Operations Research and the Management Sciences Jan 2003 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.49.1.1.12749 ;CODEN: MNSCDI
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