The Effect of The Characteristics of Product Innovation on Intention to Adopt Application-Based Motorcycle Taxi Service (Go-Jek) The Moderating role of Consumer Demographic Characteristic in Yogyakarta
International Journal of Business, Law, and Education (Online), 2024-01, Vol.5 (1), p.177-194 [Peer Reviewed Journal]ISSN: 2747-139X ;EISSN: 2747-139X ;DOI: 10.56442/ijble.v5i1.363
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