Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
Journal of interactive marketing, 2014-05, Vol.28 (2), p.134-148 [Peer Reviewed Journal]2013 ;Copyright Elsevier Science Ltd. May 2014 ;ISSN: 1094-9968 ;EISSN: 1520-6653 ;DOI: 10.1016/j.intmar.2013.12.003
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