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Purchase Intention of Specialty Coffee

Sustainability (Basel, Switzerland), 2020-02, Vol.12 (4), p.1329 [Peer Reviewed Journal]

2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su12041329

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  • Title:
    Purchase Intention of Specialty Coffee
  • Author: Ramírez-Correa, Patricio ; Rondán-Cataluña, F. Javier ; Moulaz, Maria Tereza ; Arenas-Gaitán, Jorge
  • Subjects: Coffee ; Coffeehouses ; Consumers ; Social responsibility ; Specialty products ; Structural models ; Sustainability
  • Is Part Of: Sustainability (Basel, Switzerland), 2020-02, Vol.12 (4), p.1329
  • Description: The main aims of this study are: (1) to test whether the theory of planned behavior (TPB) is useful to explain the intention to purchase specialty coffee; (2) to analyze whether people more involved in social responsibility could manifest a different response from those not so interested in this matter concerning specialty coffee. The sample is composed of 489 specialty coffee consumers from Brazil. The statistical tool for testing the measurement and structural model was partial least squares. Then a multigroup analysis was performed to meet the second objective; the software SmartPLS was utilized. The main contributions of this study are that we can explain the intention to use specialty coffee in a sample of Brazilian consumers using the classical TPB model. Moreover, we demonstrate the moderating effect of consumer perception of corporate social responsibility in this general model.
  • Publisher: Basel: MDPI AG
  • Language: English
  • Identifier: ISSN: 2071-1050
    EISSN: 2071-1050
    DOI: 10.3390/su12041329
  • Source: Freely Accessible Journals
    AUTh Library subscriptions: ProQuest Central
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