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Virtual Reality: Why Magazines Should Adopt a Mobile-First Publishing Strategy

Publishing research quarterly, 2013-12, Vol.29 (4), p.301-317 [Peer Reviewed Journal]

Springer Science+Business Media New York 2013 ;2015 INIST-CNRS ;ISSN: 1053-8801 ;EISSN: 1936-4792 ;DOI: 10.1007/s12109-013-9330-7 ;CODEN: PREQEI

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Title:
Virtual Reality: Why Magazines Should Adopt a Mobile-First Publishing Strategy
Author: Tomas, Kelly
Subjects: American Magazines ; Audience ; Audiences ; Bibliography ; Business ; Consumption ; Contemporary Publishing and Bookselling ; Digital printing ; Digital Technology ; Electronic Publishing ; Exact sciences and technology ; Information and communication sciences ; Information publishing, dissemination and reproduction ; Information science. Documentation ; Internet ; Language, Literature, and the Computer ; Library Science ; Magazine industry ; Methodology of the Social Sciences ; Mobile communications networks ; Newspapers and Other Periodicals ; Print advertising ; Printing and Publishing ; Publishing ; Publishing industry ; Publishing. Electronic publishing. Bibliological aspects ; Reading ; Sciences and techniques of general use ; Smartphones ; Social Sciences ; Titles ; Virtual reality ; Web sites
Is Part Of: Publishing research quarterly, 2013-12, Vol.29 (4), p.301-317
Description: This paper examines the state of the magazine industry in the US and offers research to show why publishers should shift their thinking from a print- or digital-first publishing strategy to a mobile-first publishing strategy. The publishing industry faces increasing challenges to generate a profit and grow their audience. These challenges are compounded by a difficult economy, the proliferation of new technological devices, and consumers’ changing reading habits. Mobile publishing offers new and expanding ways for the magazine industry to diversity income, expand readership, and position their titles for future growth.
Publisher: Boston: Springer US
Language: English
Identifier: ISSN: 1053-8801
EISSN: 1936-4792
DOI: 10.1007/s12109-013-9330-7
CODEN: PREQEI
Source: Alma/SFX Local Collection
ProQuest Central

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Virtual Reality: Why Magazines Should Adopt a Mobile-First Publishing Strategy

Springer Science+Business Media New York 2013 ;2015 INIST-CNRS ;ISSN: 1053-8801 ;EISSN: 1936-4792 ;DOI: 10.1007/s12109-013-9330-7 ;CODEN: PREQEI

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