Language:

(UN)RELIABLE ADVERTISING: AN INSIGHT INTO THE ART OF HEDGING IN ENGLISH PRINT MEDIA

British and American studies : B.A.S, 2014, Vol.20 (20), p.151-155 [Peer Reviewed Journal]

Full text available

Citations Cited by

Title:
(UN)RELIABLE ADVERTISING: AN INSIGHT INTO THE ART OF HEDGING IN ENGLISH PRINT MEDIA
Author: Aleksic, Irena
Subjects: Advertisements ; Advertising ; advertising language ; American Magazines ; British Magazines ; English language ; English language (Modern) ; Hedges ; hedging ; Language and Literature Studies ; Literary criticism ; Mass media ; Meaning ; Newspapers and Other Periodicals ; Semantics ; stylistics ; The English Language
Is Part Of: British and American studies : B.A.S, 2014, Vol.20 (20), p.151-155
Description: The paper analyses the extent to which advertisements in English print media exploit hedging with a view to making a product more appealing than it really is. The research is corpus-based and it provides quantitative results, i.e. the percentage of advertisements in the corpus that contain hedges. However, it also provides an analysis of certain examples for the sake of illustration.
Publisher: Timisoara: Editura Universităţii de Vest din Timişoara / Diacritic Timisoara
Language: English
Identifier: ISSN: 1224-3086
ISSN: 2457-7715
EISSN: 2457-7715
Source: CEEOL: Open Access
ProQuest Central

Back to results list


INSPIRE LIBRARY - TON DUC THANG UNIVERSITY	(84-028) 37 755 057	Feedback
19 Nguyen Huu Tho St. Dist.7, HCM	thuvien@tdtu.edu.vn	Feedback

Searching Remote Databases, Please Wait