Drivers of purchase intention in Instagram Commerce

Spanish Journal of Marketing - ESIC, 2022-09, Vol.26 (2), p.168-188 [Peer Reviewed Journal]

Doaa Herzallah, Francisco Muñoz-Leiva and Francisco Liebana-Cabanillas. ;Doaa Herzallah, Francisco Muñoz-Leiva and Francisco Liebana-Cabanillas. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-9709 ;ISSN: 2444-9695 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-03-2022-0043

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