Non-Muslim consumers’ intention to purchase halal food products in Malaysia
Journal of Islamic marketing, 2022-02, Vol.13 (3), p.586-607 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-06-2020-0172
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