Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia
Journal of Islamic marketing, 2015-03, Vol.6 (1), p.133-147 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-04-2014-0033
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