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Why make that annual report interesting? Because when members snooze, credit unions lose

Credit union management, 1990-11, Vol.13 (11), p.24

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Title:
Why make that annual report interesting? Because when members snooze, credit unions lose
Author: Aaron, K
Subjects: Annual reports ; Creativity ; Credit unions ; Customer services ; Effectiveness ; Member
Is Part Of: Credit union management, 1990-11, Vol.13 (11), p.24
Description: Using annual reports as a vehicle for member information, product promotion, and even political change is a change from the structural format most companies follow. Four credit unions describe how they have successfully used a variety of formats for their annual reports. In 1989, the Financial Center Credit Union (Stockton, California) integrated a 1950s theme into its annual report to attract members' attention. The Weyerhaeuser Credit Union (Longview, Washington) transformed its annual report into an "Opportunity Yearbook," a combination annual report, calendar, and services guide that included tear-out loan applications. The Los Angeles Teachers Credit Union used an inexpensive, simple report package to reach its members. The credit union's vice-president of marketing, Richard Adams, states that a goal was to encourage teachers to contact their legislators. Carol Szaroleta says that the 1989 annual report of her organization, Capitol Corporate Federal Credit Union (Landover, Maryland), highlighted the financial industry during the 1980s.
Publisher: Madison: Credit Union Executives Society
Language: English
Identifier: ISSN: 0273-9267
Source: ProQuest Central

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