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남성 소비자의 소비가치에 따른 신사복 구매행동의 차이

한국의류학회지, 2018, 42(4), , pp.584-598

ISSN: 1225-1151 ;EISSN: 2234-0793 ;DOI: 10.5850/JKSCT.2018.42.4.584

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  • Title:
    남성 소비자의 소비가치에 따른 신사복 구매행동의 차이
  • Author: 강유림 ; Yurim Kang ; 박광희 ; Kwanghee Park
  • Subjects: Consumption value ; Men's suit purchase behavior ; Purchase intention ; Selection criteria ; Store attribute ; 구매의도 ; 생활과학 ; 선택기준 ; 소비가치 ; 신사복 구매행동 ; 점포특성
  • Is Part Of: 한국의류학회지, 2018, 42(4), , pp.584-598
  • Description: This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).
  • Publisher: 한국의류학회
  • Language: Korean
  • Identifier: ISSN: 1225-1151
    EISSN: 2234-0793
    DOI: 10.5850/JKSCT.2018.42.4.584
  • Source: Freely Accessible Arts & Humanities Journals check A Z of ejournals
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