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The Relationships between Preference and Purchase of Brands

Journal of marketing, 1950-10, Vol.15 (2), p.145-157 [Peer Reviewed Journal]

Copyright American Marketing Association Oct 1950 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224295001500202 ;CODEN: JMKTAK

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