What Big Agency Men Think of Copy Testing Methods
Journal of marketing research, 1965-11, Vol.2 (4), p.339-345 [Peer Reviewed Journal]Copyright 1965 American Marketing Association ;Copyright American Marketing Association Nov 1965 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224376500200401 ;CODEN: JMKRAE
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