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Fundamental and Applied Research in Marketing

Journal of marketing, 1954-07, Vol.19 (1), p.233-243 [Peer Reviewed Journal]

Copyright American Marketing Association 1954 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAK

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  • Title:
    Fundamental and Applied Research in Marketing
  • Author: Anshen, Melvin
  • Subjects: Marketing
  • Is Part Of: Journal of marketing, 1954-07, Vol.19 (1), p.233-243
  • Publisher: New York: American Marketing Association
  • Language: English
  • Identifier: ISSN: 0022-2429
    EISSN: 1547-7185
    CODEN: JMKTAK
  • Source: ProQuest One Psychology
    ProQuest Central

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