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Factors Impacting Online Consumers’ Attitude and Purchase Intention Via Online Shopping Platforms in China

AU-GSB E-Journal, 2024-01, Vol.17 (1)

2024. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1906-3296 ;DOI: 10.14456/augsbejr.2024.16

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