The Influence of Fan Behavior on the Purchase Intention of Authentic Sports Team Merchandise
Information and Communication Technology for Intelligent Systems, 2020, Vol.196, p.573-579 [Peer Reviewed Journal]The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021 ;ISSN: 2190-3018 ;ISBN: 9789811570612 ;ISBN: 9811570612 ;EISSN: 2190-3026 ;EISBN: 9789811570629 ;EISBN: 9811570620 ;DOI: 10.1007/978-981-15-7062-9_57 ;OCLC: 1231608420 ;LCCallNum: Q342
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