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Role of Brand Love in Green Purchase Intention: Analytical Study from User’s Perspective

Artificial Intelligence for Societal Issues, p.113-125

The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 ;ISSN: 1868-4394 ;ISBN: 3031124189 ;ISBN: 9783031124181 ;EISSN: 1868-4408 ;EISBN: 3031124197 ;EISBN: 9783031124198 ;DOI: 10.1007/978-3-031-12419-8_6

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