Analysis of Effects of Tiktok Short-Video on Gen Z’s Perceptions Toward Purchase Intention
Science, Engineering Management and Information Technology, p.143-152 [Peer Reviewed Journal]The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 ;ISSN: 1865-0929 ;ISBN: 9783031403972 ;ISBN: 3031403975 ;EISSN: 1865-0937 ;EISBN: 3031403983 ;EISBN: 9783031403989 ;DOI: 10.1007/978-3-031-40398-9_9
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