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Factors Affecting Employee-based Brand Equity: Evidence From China

International journal of management studies (Kedah, Malaysia), 2018-01, Vol.25 (1), p.1 [Peer Reviewed Journal]

2018. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2232-1608 ;EISSN: 2180-2467 ;DOI: 10.32890/ijms.25.1.2018.10482

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  • Title:
    Factors Affecting Employee-based Brand Equity: Evidence From China
  • Author: Awan, Tahir Mumtaz ; Li, Xiaolin ; Haizhong, Wang
  • Subjects: Brand equity ; Competitive advantage ; Culture ; Customer satisfaction ; Customer services ; Developing countries ; Employees ; Internal customers ; LDCs ; Management theory ; Marketing ; Service industries ; Social responsibility ; Strategic management ; Work environment
  • Is Part Of: International journal of management studies (Kedah, Malaysia), 2018-01, Vol.25 (1), p.1
  • Description: Employee-based brand equity (EBBE) has been receiving increasing attention in recent years. However, most studies focus on the construct definition and scale development, as well as the effects that EBBE may have on corporate performance. Few studies try to identify the source of EBBE, or in other words, the antecedents of EBBE. The major study of the antecedents of EBBE is King and Grace’s model (2010), which is restricted to the service industry. As this research is cultural context-dependent, it is necessary to test the framework of King and Grace’s model (2010) in other regions or industries. Replication studies are important for the generalizability of strategic management theories as reputed journals such as the Academy of Management Journal (AMJ) and the Strategic Management Journal (SMJ) have proposed. Therefore, this study was designed to test King and Grace’s model (2010) in an eastern cultural context (China) and covers several non-service sector industries. The results confirmed King and Grace’s model to a high extent, which has significant implications for firms in developing countries.   Keywords: Employee-based brand equity, Brand management, China, Employee behavior, Competitive advantage.
  • Publisher: Jitra: Universiti Utara Malaysia
  • Language: English;Malay
  • Identifier: ISSN: 2232-1608
    EISSN: 2180-2467
    DOI: 10.32890/ijms.25.1.2018.10482
  • Source: ProQuest Central
    DOAJ Directory of Open Access Journals
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