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New Mythologies in Design and Culture: Reading Signs and Symbols in the Visual Landscape

ISBN: 1474277721 ;ISBN: 9781474277723 ;ISBN: 1474277713 ;ISBN: 9781474277716 ;ISBN: 0857855212 ;ISBN: 9780857855213 ;EISBN: 1474277713 ;EISBN: 9781474277716 ;EISBN: 9781472518491 ;EISBN: 1472518497 ;DOI: 10.5040/9781474277723 ;OCLC: 945136131

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  • Title:
    New Mythologies in Design and Culture: Reading Signs and Symbols in the Visual Landscape
  • Author: Houze, Rebecca
  • Subjects: Communication in design ; Communication Studies (Film & Media ASC3) ; Design ; Design - Social aspects - United States ; History and Culture of Design ; Signs and symbols ; Theory and Practice of Design
  • Description: Taking as its point of departure Roland Barthes’ classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children’s building toys. Among the ubiquitous global trademarks she examines are BP, McDonald’s, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes’ meditations on culture concentrated on his native France, New Mythologies is rooted in the author’s experience of living and teaching in the United States. Houze’s reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today’s complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it.
  • Publisher: London: Bloomsbury Publishing Plc
  • Creation Date: 2016
  • Format: 8
  • Language: English
  • Identifier: ISBN: 1474277721
    ISBN: 9781474277723
    ISBN: 1474277713
    ISBN: 9781474277716
    ISBN: 0857855212
    ISBN: 9780857855213
    EISBN: 1474277713
    EISBN: 9781474277716
    EISBN: 9781472518491
    EISBN: 1472518497
    DOI: 10.5040/9781474277723
    OCLC: 945136131
  • Source: Ebook Central Academic Complete
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