The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention
The journal of product & brand management, 2018-11, Vol.27 (4), p.440-451 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2017-1396
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