Factors affecting clothing purchase intention in mobile short video app: Mediation of perceived value and immersion experience
PloS one, 2022-09, Vol.17 (9), p.e0273968-e0273968 [Peer Reviewed Journal]COPYRIGHT 2022 Public Library of Science ;2022 Tian Hewei. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 Tian Hewei 2022 Tian Hewei ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0273968 ;PMID: 36099252
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