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A Model of Web Site Browsing Behavior Estimated on Clickstream Data

Journal of marketing research, 2003-08, Vol.40 (3), p.249-267 [Peer Reviewed Journal]

Copyright 2003 American Marketing Association ;Copyright (c) 2003 American Marketing Association. All rights reserved. ;Copyright American Marketing Association Aug 2003 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.40.3.249.19241 ;CODEN: JMKRAE

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