How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions
Journal of research in interactive marketing, 2023-06, Vol.17 (4), p.493-509 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-01-2022-0009
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