Influence of e-WOM engagement on consumer purchase intention in social commerce
The Journal of services marketing, 2018-07, Vol.32 (4), p.493-504 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-01-2017-0031
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