Understanding online purchase intention: the mediating role of attitude towards advertising
Cogent business & management, 2022-12, Vol.9 (1), p.1-23 [Peer Reviewed Journal]2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2095950
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