Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing
California management review, 2019-08, Vol.61 (4), p.135-155 [Peer Reviewed Journal]The Regents of the University of California 2019 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.1177/0008125619859317
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