How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
Journal of marketing, 2019-05, Vol.83 (3), p.22-49 [Peer Reviewed Journal]American Marketing Association 2019 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242919825649
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