skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Toward effective government communication strategies in the era of COVID-19

Humanities & social sciences communications, 2021-12, Vol.8 (1), p.1-11, Article 30 [Peer Reviewed Journal]

The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2662-9992 ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-020-00701-w

Full text available

Citations Cited by
  • Title:
    Toward effective government communication strategies in the era of COVID-19
  • Author: Hyland-Wood, Bernadette ; Gardner, John ; Leask, Julie ; Ecker, Ullrich K. H.
  • Subjects: Communication ; Coronaviruses ; COVID-19
  • Is Part Of: Humanities & social sciences communications, 2021-12, Vol.8 (1), p.1-11, Article 30
  • Description: Several countries have successfully reduced their COVID-19 infection rate early, while others have been overwhelmed. The reasons for the differences are complex, but response efficacy has in part depended on the speed and scale of governmental intervention and how communities have received, perceived, and acted on the information provided by governments and other agencies. While there is no ‘one size fits all’ communications strategy to deliver information during a prolonged crisis, in this article, we draw on key findings from scholarship in multiple social science disciplines to highlight some fundamental characteristics of effective governmental crisis communication. We then present ten recommendations for effective communication strategies to engender maximum support and participation. We argue that an effective communication strategy is a two-way process that involves clear messages, delivered via appropriate platforms, tailored for diverse audiences, and shared by trusted people. Ultimately, the long-term success depends on developing and maintaining public trust. We outline how government policymakers can engender widespread public support and participation through increased and ongoing community engagement. We argue that a diversity of community groups must be included in engagement activities. We also highlight the implications of emerging digital technologies in communication and engagement activities.
  • Publisher: London: Palgrave Macmillan
  • Language: English
  • Identifier: ISSN: 2662-9992
    EISSN: 2662-9992
    DOI: 10.1057/s41599-020-00701-w
  • Source: Directory of Open Access Journals
    Coronavirus Research Database
    ProQuest Central
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait