Intangible cultural heritage souvenirs: image congruity and brand influence on tourists’ purchase intention
Tourism review (Association internationale d'experts scientifiques du tourisme), 2023-07, Vol.78 (4), p.1203-1216 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1660-5373 ;EISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-04-2022-0196
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