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Jeep on mission to reverse U.S. slide under new CEO

Automotive News, 2024-04, Vol.98 (7138), p.1

COPYRIGHT 2024 Crain Communications, Inc. ;Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0005-1551 ;EISSN: 1557-7686

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  • Title:
    Jeep on mission to reverse U.S. slide under new CEO
  • Author: Bond, Vince, Jr ; Ciferri, Luca
  • Subjects: Automobile industry ; Automobiles ; Company sales and earnings ; Markets ; Officials and employees ; Sport-utility vehicles ; Vehicles
  • Is Part Of: Automotive News, 2024-04, Vol.98 (7138), p.1
  • Description: "When you lose your main midsize SUV offer, you are cut off from a segment that in the U.S. alone is worth more than 4 million units a year - bigger than a good year of the entire German market and the same size of the whole Latin American region," Filosa said. Brian Moody, a senior editor at Autotrader, said the brand will need more options at the lower end of the market to recover the volume it's given up in the last five years. [...]getting to 1 million would be a tough task for Jeep, achievable only if everything goes "perfectly right," said Sam Fiorani, the firm's vice president for global vehicle forecasting.
  • Publisher: Detroit: Crain Communications, Inc
  • Language: English
  • Identifier: ISSN: 0005-1551
    EISSN: 1557-7686
  • Source: ProQuest Central
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