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On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Journal of retailing, 2015-06, Vol.91 (2), p.217-234 [Peer Reviewed Journal]

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2015.01.002 ;CODEN: JLREA3

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