Exploring consumer purchase intention in cross-border e-commerce: evidence from ‘belt and road’ countries
Asia Pacific journal of marketing and logistics, 2023-03, Vol.35 (3), p.625-644 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-12-2021-0934
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